The Impact of User-Generated Content (UGC) on Consumers’ Purchase Behavior toward Environmentally Friendly Products
Main Article Content
Abstract
The study aims to identify the factors influencing consumers’ green purchase intention and behavior, focusing on the roles of user-generated content (UGC), environmental concern (LN), and attitude toward the environment (TD). A quantitative method was employed using the PLS-SEM model with 5,000 bootstrap samples, based on survey data collected in Ho Chi Minh City. The results indicate that UGC strongly affects LN and TD, thereby enhancing green purchase intention and behavior. Moreover, LN and TD serve as crucial mediating variables linking awareness to action. This study contributes to extending the TPB, VBN, and SCT theories in the context of green consumption and provides practical implications for businesses to enhance green communication, leverage UGC effectively, and develop sustainable marketing strategies.
Keywords
UGC, environmentally friendly products, environmental concern, purchase behavior, Hospitality and Food Service Industry
Article Details
References
Afridi, S. A., Shahjehan, A., Haider, M., Gul, S., & Khan, W. (2021). Generativity and green purchase behavior: The role of environmental concern and pro-social attitude. Humanities & Social Sciences Reviews, 9(2), 344–357.
Ahmadi, A., & Ataei, A. (2024). Emotional attachment: A bridge between brand reputation and brand advocacy. Asia-Pacific Journal of Business Administration, 16(1), 1–20.
Bahtar, A. Z., & Muda, M. (2016). The impact of User–Generated Content (UGC) on product reviews towards online purchasing–A conceptual framework. Procedia Economics and Finance, 37, 337–342.
Balaskas, S., Panagiotarou, A., & Rigou, M. (2023). Impact of Environmental Concern, Emotional Appeals, and Attitude toward the Advertisement on the Intention to Buy Green Products: The Case of Younger Consumer Audiences. Sustainability, 15(17), Article 17. https://doi.org/10.3390/su151713204
Balouchi, M., Aziz, Y. A., Hasangholipour, T., Khanlari, A., Abd Rahman, A., & Raja- Yusof, R. N. (2017). Explaining and predicting online tourists’ behavioural intention in accepting consumer generated contents. Journal of Hospitality and Tourism Technology, 8(2), 168–189.
Bigne, E., Chatzipanagiotou, K., & Ruiz, C. (2020). Pictorial content, sequence of conflicting online reviews and consumer decision-making: The stimulus-organism- response model revisited. Journal of Business Research, 115, 403–416.
Borah, A., & Tellis, G. J. (2016). Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands? Journal of Marketing Research, 53(2), 143–160. https://doi.org/10.1509/jmr.13.0009
Brune, S., Knollenberg, W., Stevenson, K. T., Barbieri, C., & Schroeder-Moreno, M. (2021). The Influence of Agritourism Experiences on Consumer Behavior toward Local Food. Journal of Travel Research, 60(6), 1318–1332. https://doi.org/10.1177/0047287520938869
Cachero-Martínez, S. (2020). Consumer behaviour towards organic products: The moderating role of environmental concern. Journal of Risk and Financial Management, 13(12), 330.
Chan, R. Y. K. (2001). Determinants of Chinese consumers’ green purchase behavior. Psychology & Marketing, 18(4), 389–413. https://doi.org/10.1002/mar.1013
Chaudhuri, A. (2002). How Brand Reputation Affects the Advertising-Brand Equity Link. Journal of Advertising Research, 42(3), 33–43. https://doi.org/10.2501/jar-42-3-33-43
Chen, Y.-S., & Chang, C.-H. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50(3), 502–520.
Cheng, L. T. W., Sharma, P., & Broadstock, D. C. (2023). Interactive effects of brand reputation and ESG on green bond issues: A sustainable development perspective. Business Strategy and the Environment, 32(1), 570–586. https://doi.org/10.1002/bse.3161
Cohen, J. (2013). Statistical power analysis for the behavioral sciences. routledge. https://www.taylorfrancis.com/books/mono/10.4324/9780203771587/statistical- power-analysis-behavioral-sciences-jacob-cohen
De Canio, F., Martinelli, E., & Endrighi, E. (2021). Enhancing consumers’ pro- environmental purchase intentions: The moderating role of environmental concern. International Journal of Retail & Distribution Management, 49(9), 1312–1329. https://doi.org/10.1108/IJRDM-08-2020-0301 Erdem, T., & Swait, J. (2001). Brand equity as a signaling. Journal of Consumer Psychology, 7(2), 131–157.
Erisher, W., Obert, H. H., & Frank, G. (2014). Brand reputation management within the higher education sector: A review of the literature on higher education brand reputation management. International Research Journal of Marketing, 2(1), 1–8.
Esmaeilpour, M., & Bahmiary, E. (2017). Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products. Management & Marketing, 12(2), 297–315. https://doi.org/10.1515/mmcks-2017-0018
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behaviour: An introduction to theory and research (Vol. 27). Reading, MA: Addison-Wesley.
Gabelaia, I. (2023). The Impact of User-Generated Content on Customer Purchase Intentions of Online Shoppers. In I. Kabashkin, I. Yatskiv, & O. Prentkovskis (Eds.), Reliability and Statistics in Transportation and Communication (pp. 437–449). Springer International Publishing. https://doi.org/10.1007/978-3-031-26655-3_40
Gabelaia, I., & McElroy, J. W. (2024). The Impact of User-Generated Marketing on Creating Greater Audience Connections and Brand Loyalty. In I. Kabashkin, I. Yatskiv, & O. Prentkovskis (Eds.), Reliability and Statistics in Transportation and Communication (Vol. 913, pp. 389–403). Springer Nature Switzerland. https://doi.org/10.1007/978-3- 031-53598-7_35
Grewal, D., Hulland, J., Kopalle, P. K., & Karahanna, E. (2020). The future of technology and marketing: A multidisciplinary perspective. Journal of the Academy of Marketing Science, 48(1), 1–8. https://doi.org/10.1007/s11747-019-00711-4
Hadamitzki, C. (2016). The impact of user generated content restaurant websites [Master’s Thesis, ISCTE Business School Instituto - Universitário de Lisboa]. https://repositorio.iscte-iul.pt/handle/10071/13188
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2013). Multivariate data analysis: Pearson new international edition PDF eBook. Harlow, Essex: Pearson Higher Ed.
Hao, Y., Liu, H., Chen, H., Sha, Y., Ji, H., & Fan, J. (2019). What affect consumers’ willingness to pay for green packaging? Evidence from China. Resources, Conservation and Recycling, 141, 21–29.
Hassan, L. M., Shiu, E., & Shaw, D. (2016). Who Says There is an Intention–Behaviour Gap? Assessing the Empirical Evidence of an Intention–Behaviour Gap in Ethical Consumption. Journal of Business Ethics, 136(2), 219–236. https://doi.org/10.1007/s10551-014-2440-0 Hateftabar, F., & Hall, C. M. (2023). Energizing tourism sustainably: A harmonious symphony of tourists’ and locals’ acceptance of renewable energy. Journal of Environmental Management, 345, 118863. https://doi.org/10.1016/j.jenvman.2023.118863 Herbig, P., & Milewicz, J. (1993). The relationship of reputation and credibility to brand success. Journal of Consumer Marketing, 10(3), 18–24.
Ho, T. H. T., Than, T. B. Q., & Nguyen, T. B. N. (2023). FACTORS AFFECTING TO GREEN PRODUCTS PURCHASE INTENTION IN THE POST COVID-19 PANDEMIC CONTEXT. 5th Young Scientists Conference 2023 (YSC2023)-, 5, 631-645.
Hoang, T. B. T. (2017). Research on factors affecting the relationship between green consumption intention and behavior of Vietnamese consumers. University of Economics, Vietnam National University, Hanoi, Vietnam.
Hoang, T. H., Huynh, T. T. Q., & Huynh, T. N. (2018). FACTORS AFFECTING GREEN CONSUMER BEHAVIOR OF CONSUMERS IN HUE CITY. Hue University Journal of Science: Economics and Development, 127(5A), 199–212. https://doi.org/DOI:%252010.26459/hueuni-jed.v127i5A.5070
Horst, M., Kuttschreuter, M., & Gutteling, J. M. (2007). Perceived usefulness, personal experiences, risk perception and trust as determinants of adoption of e-government services in The Netherlands. Computers in Human Behavior, 23(4), 1838–1852.
Huang, N., Mojumder, P., Sun, T., Lv, J., & Golden, J. M. (2021). Not Registered? Please Sign Up First: A Randomized Field Experiment on the Ex Ante Registration Request. Information Systems Research, 32(3), 914–931. https://doi.org/10.1287/isre.2021.0999
Jaiswal, D., Kaushal, V., Singh, P. K., & Biswas, A. (2021). Green market segmentation and consumer profiling: A cluster approach to an emerging consumer market. Benchmarking: An International Journal, 28(3), 792–812.
Jebarajakirthy, C., & Lobo, A. (2014). War affected youth as consumers of microcredit: An application and extension of the theory of planned behaviour. Journal of Retailing and Consumer Services, 21(3), 239–248. https://doi.org/10.1016/j.jretconser.2014.02.003
Kang, J., Tang, L., & Fiore, A. M. (2014). Enhancing consumer–brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation. International Journal of Hospitality Management, 36, 145–155.
Kasim, A., & Ismail, A. (2012). Environmentally friendly practices among restaurants: Drivers and barriers to change. Journal of Sustainable Tourism, 20(4), 551–570. https://doi.org/10.1080/09669582.2011.621540
Kim, Y., & Choi, S. M. (2005). Antecedents of green purchase behavior: An examination of collectivism, environmental concern, and PCE. Advances in Consumer Research, 32, 592.
Lau, G. T., & Lee, S. H. (1999). Consumers’ trust in a brand and the link to brand loyalty. Journal of Market-Focused Management, 4(4), 341–370. https://doi.org/10.1023/A:1009886520142
Leonidou, C. N., & Skarmeas, D. (2017). Gray Shades of Green: Causes and Consequences of Green Skepticism. Journal of Business Ethics, 144(2), 401–415. https://doi.org/10.1007/s10551-015-2829-4
Li, Y., & Nuangjamnong, C. (2022). Exploring the impact of social media marketing, customer attitude, and engagement within the quality of review and review valence on customer purchase intention in green cosmetic product in Chengdu, China. International Journal of Social Sciences and Humanities Invention, 9(12), 7523–7546.
Luo, X., & Bhattacharya, C. B. (2009). The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk. Journal of Marketing, 73(6), 198–213. https://doi.org/10.1509/jmkg.73.6.198
Madanaguli, A., Dhir, A., Kaur, P., Srivastava, S., & Singh, G. (2022). Environmental sustainability in restaurants. A systematic review and future research agenda on restaurant adoption of green practices. Scandinavian Journal of Hospitality and Tourism, 22(4–5), 303–330. https://doi.org/10.1080/15022250.2022.2134203
Marder, B., Erz, A., Angell, R., & Plangger, K. (2021). The Role of Photograph Aesthetics on Online Review Sites: Effects of Management- versus Traveler-Generated Photos on Tourists’ Decision Making. Journal of Travel Research, 60(1), 31–46. https://doi.org/10.1177/0047287519895125
Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20–38. https://doi.org/10.1177/002224299405800302 Mostafa, M. M. (2009). Shades of green: A psychographic segmentation of the green consumer in Kuwait using self-organizing maps. Expert Systems with Applications, 36(8), 11030–11038.
Nguyen, T. N., Lobo, A., & Nguyen, B. K. (2018). Young consumers’ green purchase behaviour in an emerging market. Journal of Strategic Marketing, 26(7), 583–600. https://doi.org/10.1080/0965254X.2017.1318946
Nusairat, N. M., Alroale, M. A., Al Qeed, M., Al-Gasawneh, J. A., Hammouri, Q., Ahmad, A., & Abdellatif, H. (2021). User-generated content-consumer buying intentions nexus: The mediating role of brand image. Academy of Strategic Management Journal, 20(4), 1–12.
Nwagwu, W. E., & Famiyesin, B. (2016). Acceptance of mobile advertising by consumers in public service institutions in Lagos, Nigeria. The Electronic Library, 34(2), 265–288. https://doi.org/10.1108/EL-09-2014-0169
Oliveira, B., & Casais, B. (2019). The importance of user-generated photos in restaurant selection. Journal of Hospitality and Tourism Technology, 10(1), 2–14. https://doi.org/10.1108/JHTT-11-2017-0130
Parguel, B., Benoît-Moreau, F., & Larceneux, F. (2011). How Sustainability Ratings Might Deter ”Greenwashing”: A Closer Look at Ethical Corporate Communication. Journal of Business Ethics, 102(1), 15–28.
Paul, J., Mittal, A., & Srivastav, G. (2016). Impact of service quality on customer satisfaction in private and public sector banks. International Journal of Bank Marketing, 34(5), 606–622. https://doi.org/10.1108/IJBM-03-2015-0030
Pavlou, P. A., & Fygenson, M. (2006). Understanding and predicting electronic commerce adoption: An extension of the theory of planned behavior. MIS Quarterly, 115–143.
Peloza, J., White, K., & Shang, J. (2013). Good and Guilt-Free: The Role of Self- Accountability in Influencing Preferences for Products with Ethical Attributes. Journal of Marketing, 77(1), 104–119. https://doi.org/10.1509/jm.11.0454
Prakash, G., Singh, P. K., Ahmad, A., & Kumar, G. (2023). Trust, convenience and environmental concern in consumer purchase intention for organic food. Spanish Journal of Marketing - ESIC, 27(3), 367–388. https://doi.org/10.1108/SJME-09-2022-0201
Promalessy, R., & Handriana, T. (2024). How does greenwashing affect green word of mouth through green skepticism? Empirical research for fast fashion Business. Cogent Business & Management, 11(1), 2389467. https://doi.org/10.1080/23311975.2024.2389467
Racherla, P., & Friske, W. (2012). Perceived ‘usefulness’ of online consumer reviews: An exploratory investigation across three services categories. Electronic Commerce Research and Applications, 11(6), 548–559.
Sakaguchi, L., Pak, N., & Potts, M. D. (2018). Tackling the issue of food waste in restaurants: Options for measurement method, reduction and behavioral change. Journal of Cleaner Production, 180, 430–436.
Shin, Y. H., Im, J., Jung, S. E., & Severt, K. (2018). The theory of planned behavior and the norm activation model approach to consumer behavior regarding organic menus. International Journal of Hospitality Management, 69, 21–29.
Spence, M. (1978). Job market signaling. In Uncertainty in economics (pp. 281–306). Elsevier.
Srisathan, W. A., Wongsaichia, S., Gebsombut, N., Naruetharadhol, P., & Ketkaew, C. (2023). The green-awakening customer attitudes towards buying green products on an online platform in Thailand: The multigroup moderation effects of age, gender, and income. Sustainability, 15(3), 2497.
Sultan, M. T., Sharmin, F., Badulescu, A., Stiubea, E., & Xue, K. (2021). Travelers’ Responsible Environmental Behavior towards Sustainable Coastal Tourism: An Empirical Investigation on Social Media User-Generated Content. Sustainability, 13(1), 1–19. https://doi.org/10.3390/su13010056
Tan, T. L. (2023). The Impact of eWOM on The Intention to Choose Green Tourist Destinations for Vietnamese Tourists. Journal of Business & Management, 1(2), Article 2. https://doi.org/10.47747/jbm.v1i2.1061
Taufique, K. M. R., Polonsky, M. J., Vocino, A., & Siwar, C. (2019). Measuring consumer understanding and perception of eco‐labelling: Item selection and scale validation. International Journal of Consumer Studies, 43(3), 298–314. https://doi.org/10.1111/ijcs.12510
Thi Tuyet, T., Thi Thu Huyen, V., & Nguyen, V. T. (2024). Effect of facial presence in user- generated photos on intention to purchase restaurant foods: An experimental study from vietnam. Cogent Business & Management, 11(1), 2368704.
https://doi.org/10.1080/23311975.2024.2368704
Traore, N. (2024). Impact of Online Reviews on Brand Reputation and Customer Purchase Behaviors in Online Retail Market. International Journal of Innovative Research in Multidisciplinary Education, 03(03). https://doi.org/10.58806/ijirme.2024.v3i3n17 Trivedi, R. H., Patel, J. D., & Acharya, N. (2018). Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing. Journal of Cleaner Production, 196, 11–22.
Vermeir, I., & Verbeke, W. (2006). Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap. Journal of Agricultural and Environmental Ethics, 19(2), 169–194. https://doi.org/10.1007/s10806-005-5485-3
Wei, S., Ang, T., & Jancenelle, V. E. (2018). Willingness to pay more for green products: The interplay of consumer characteristics and customer participation. Journal of Retailing and Consumer Services, 45, 230–238.
Wilden, R., & Gudergan, S. P. (2015). The impact of dynamic capabilities on operational marketing and technological capabilities: Investigating the role of environmental turbulence. Journal of the Academy of Marketing Science, 43(2), 181–199. https://doi.org/10.1007/s11747-014-0380-y
Wu, H., & Guan, H. (2021). The mechanism of brand reputation on consumer purchase intention in live banding. 2021 4th International Conference on Data Science and Information Technology, 342–347. https://doi.org/10.1145/3478905.3478973
Xie, K. L., Zhang, Z., & Zhang, Z. (2014). The business value of online consumer reviews and management response to hotel performance. International Journal of Hospitality Management, 43, 1–12.
Yadav, R., & Pathak, G. S. (2016). Intention to purchase organic food among young consumers: Evidences from a developing nation. Appetite, 96, 122–128.
Yan, X., Wang, J., & Chau, M. (2015). Customer revisit intention to restaurants: Evidence from online reviews. Information Systems Frontiers, 17(3), 645–657. https://doi.org/10.1007/s10796-013-9446-5
Ahmadi, A., & Ataei, A. (2024). Emotional attachment: A bridge between brand reputation and brand advocacy. Asia-Pacific Journal of Business Administration, 16(1), 1–20.
Bahtar, A. Z., & Muda, M. (2016). The impact of User–Generated Content (UGC) on product reviews towards online purchasing–A conceptual framework. Procedia Economics and Finance, 37, 337–342.
Balaskas, S., Panagiotarou, A., & Rigou, M. (2023). Impact of Environmental Concern, Emotional Appeals, and Attitude toward the Advertisement on the Intention to Buy Green Products: The Case of Younger Consumer Audiences. Sustainability, 15(17), Article 17. https://doi.org/10.3390/su151713204
Balouchi, M., Aziz, Y. A., Hasangholipour, T., Khanlari, A., Abd Rahman, A., & Raja- Yusof, R. N. (2017). Explaining and predicting online tourists’ behavioural intention in accepting consumer generated contents. Journal of Hospitality and Tourism Technology, 8(2), 168–189.
Bigne, E., Chatzipanagiotou, K., & Ruiz, C. (2020). Pictorial content, sequence of conflicting online reviews and consumer decision-making: The stimulus-organism- response model revisited. Journal of Business Research, 115, 403–416.
Borah, A., & Tellis, G. J. (2016). Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands? Journal of Marketing Research, 53(2), 143–160. https://doi.org/10.1509/jmr.13.0009
Brune, S., Knollenberg, W., Stevenson, K. T., Barbieri, C., & Schroeder-Moreno, M. (2021). The Influence of Agritourism Experiences on Consumer Behavior toward Local Food. Journal of Travel Research, 60(6), 1318–1332. https://doi.org/10.1177/0047287520938869
Cachero-Martínez, S. (2020). Consumer behaviour towards organic products: The moderating role of environmental concern. Journal of Risk and Financial Management, 13(12), 330.
Chan, R. Y. K. (2001). Determinants of Chinese consumers’ green purchase behavior. Psychology & Marketing, 18(4), 389–413. https://doi.org/10.1002/mar.1013
Chaudhuri, A. (2002). How Brand Reputation Affects the Advertising-Brand Equity Link. Journal of Advertising Research, 42(3), 33–43. https://doi.org/10.2501/jar-42-3-33-43
Chen, Y.-S., & Chang, C.-H. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50(3), 502–520.
Cheng, L. T. W., Sharma, P., & Broadstock, D. C. (2023). Interactive effects of brand reputation and ESG on green bond issues: A sustainable development perspective. Business Strategy and the Environment, 32(1), 570–586. https://doi.org/10.1002/bse.3161
Cohen, J. (2013). Statistical power analysis for the behavioral sciences. routledge. https://www.taylorfrancis.com/books/mono/10.4324/9780203771587/statistical- power-analysis-behavioral-sciences-jacob-cohen
De Canio, F., Martinelli, E., & Endrighi, E. (2021). Enhancing consumers’ pro- environmental purchase intentions: The moderating role of environmental concern. International Journal of Retail & Distribution Management, 49(9), 1312–1329. https://doi.org/10.1108/IJRDM-08-2020-0301 Erdem, T., & Swait, J. (2001). Brand equity as a signaling. Journal of Consumer Psychology, 7(2), 131–157.
Erisher, W., Obert, H. H., & Frank, G. (2014). Brand reputation management within the higher education sector: A review of the literature on higher education brand reputation management. International Research Journal of Marketing, 2(1), 1–8.
Esmaeilpour, M., & Bahmiary, E. (2017). Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products. Management & Marketing, 12(2), 297–315. https://doi.org/10.1515/mmcks-2017-0018
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behaviour: An introduction to theory and research (Vol. 27). Reading, MA: Addison-Wesley.
Gabelaia, I. (2023). The Impact of User-Generated Content on Customer Purchase Intentions of Online Shoppers. In I. Kabashkin, I. Yatskiv, & O. Prentkovskis (Eds.), Reliability and Statistics in Transportation and Communication (pp. 437–449). Springer International Publishing. https://doi.org/10.1007/978-3-031-26655-3_40
Gabelaia, I., & McElroy, J. W. (2024). The Impact of User-Generated Marketing on Creating Greater Audience Connections and Brand Loyalty. In I. Kabashkin, I. Yatskiv, & O. Prentkovskis (Eds.), Reliability and Statistics in Transportation and Communication (Vol. 913, pp. 389–403). Springer Nature Switzerland. https://doi.org/10.1007/978-3- 031-53598-7_35
Grewal, D., Hulland, J., Kopalle, P. K., & Karahanna, E. (2020). The future of technology and marketing: A multidisciplinary perspective. Journal of the Academy of Marketing Science, 48(1), 1–8. https://doi.org/10.1007/s11747-019-00711-4
Hadamitzki, C. (2016). The impact of user generated content restaurant websites [Master’s Thesis, ISCTE Business School Instituto - Universitário de Lisboa]. https://repositorio.iscte-iul.pt/handle/10071/13188
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2013). Multivariate data analysis: Pearson new international edition PDF eBook. Harlow, Essex: Pearson Higher Ed.
Hao, Y., Liu, H., Chen, H., Sha, Y., Ji, H., & Fan, J. (2019). What affect consumers’ willingness to pay for green packaging? Evidence from China. Resources, Conservation and Recycling, 141, 21–29.
Hassan, L. M., Shiu, E., & Shaw, D. (2016). Who Says There is an Intention–Behaviour Gap? Assessing the Empirical Evidence of an Intention–Behaviour Gap in Ethical Consumption. Journal of Business Ethics, 136(2), 219–236. https://doi.org/10.1007/s10551-014-2440-0 Hateftabar, F., & Hall, C. M. (2023). Energizing tourism sustainably: A harmonious symphony of tourists’ and locals’ acceptance of renewable energy. Journal of Environmental Management, 345, 118863. https://doi.org/10.1016/j.jenvman.2023.118863 Herbig, P., & Milewicz, J. (1993). The relationship of reputation and credibility to brand success. Journal of Consumer Marketing, 10(3), 18–24.
Ho, T. H. T., Than, T. B. Q., & Nguyen, T. B. N. (2023). FACTORS AFFECTING TO GREEN PRODUCTS PURCHASE INTENTION IN THE POST COVID-19 PANDEMIC CONTEXT. 5th Young Scientists Conference 2023 (YSC2023)-, 5, 631-645.
Hoang, T. B. T. (2017). Research on factors affecting the relationship between green consumption intention and behavior of Vietnamese consumers. University of Economics, Vietnam National University, Hanoi, Vietnam.
Hoang, T. H., Huynh, T. T. Q., & Huynh, T. N. (2018). FACTORS AFFECTING GREEN CONSUMER BEHAVIOR OF CONSUMERS IN HUE CITY. Hue University Journal of Science: Economics and Development, 127(5A), 199–212. https://doi.org/DOI:%252010.26459/hueuni-jed.v127i5A.5070
Horst, M., Kuttschreuter, M., & Gutteling, J. M. (2007). Perceived usefulness, personal experiences, risk perception and trust as determinants of adoption of e-government services in The Netherlands. Computers in Human Behavior, 23(4), 1838–1852.
Huang, N., Mojumder, P., Sun, T., Lv, J., & Golden, J. M. (2021). Not Registered? Please Sign Up First: A Randomized Field Experiment on the Ex Ante Registration Request. Information Systems Research, 32(3), 914–931. https://doi.org/10.1287/isre.2021.0999
Jaiswal, D., Kaushal, V., Singh, P. K., & Biswas, A. (2021). Green market segmentation and consumer profiling: A cluster approach to an emerging consumer market. Benchmarking: An International Journal, 28(3), 792–812.
Jebarajakirthy, C., & Lobo, A. (2014). War affected youth as consumers of microcredit: An application and extension of the theory of planned behaviour. Journal of Retailing and Consumer Services, 21(3), 239–248. https://doi.org/10.1016/j.jretconser.2014.02.003
Kang, J., Tang, L., & Fiore, A. M. (2014). Enhancing consumer–brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation. International Journal of Hospitality Management, 36, 145–155.
Kasim, A., & Ismail, A. (2012). Environmentally friendly practices among restaurants: Drivers and barriers to change. Journal of Sustainable Tourism, 20(4), 551–570. https://doi.org/10.1080/09669582.2011.621540
Kim, Y., & Choi, S. M. (2005). Antecedents of green purchase behavior: An examination of collectivism, environmental concern, and PCE. Advances in Consumer Research, 32, 592.
Lau, G. T., & Lee, S. H. (1999). Consumers’ trust in a brand and the link to brand loyalty. Journal of Market-Focused Management, 4(4), 341–370. https://doi.org/10.1023/A:1009886520142
Leonidou, C. N., & Skarmeas, D. (2017). Gray Shades of Green: Causes and Consequences of Green Skepticism. Journal of Business Ethics, 144(2), 401–415. https://doi.org/10.1007/s10551-015-2829-4
Li, Y., & Nuangjamnong, C. (2022). Exploring the impact of social media marketing, customer attitude, and engagement within the quality of review and review valence on customer purchase intention in green cosmetic product in Chengdu, China. International Journal of Social Sciences and Humanities Invention, 9(12), 7523–7546.
Luo, X., & Bhattacharya, C. B. (2009). The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk. Journal of Marketing, 73(6), 198–213. https://doi.org/10.1509/jmkg.73.6.198
Madanaguli, A., Dhir, A., Kaur, P., Srivastava, S., & Singh, G. (2022). Environmental sustainability in restaurants. A systematic review and future research agenda on restaurant adoption of green practices. Scandinavian Journal of Hospitality and Tourism, 22(4–5), 303–330. https://doi.org/10.1080/15022250.2022.2134203
Marder, B., Erz, A., Angell, R., & Plangger, K. (2021). The Role of Photograph Aesthetics on Online Review Sites: Effects of Management- versus Traveler-Generated Photos on Tourists’ Decision Making. Journal of Travel Research, 60(1), 31–46. https://doi.org/10.1177/0047287519895125
Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20–38. https://doi.org/10.1177/002224299405800302 Mostafa, M. M. (2009). Shades of green: A psychographic segmentation of the green consumer in Kuwait using self-organizing maps. Expert Systems with Applications, 36(8), 11030–11038.
Nguyen, T. N., Lobo, A., & Nguyen, B. K. (2018). Young consumers’ green purchase behaviour in an emerging market. Journal of Strategic Marketing, 26(7), 583–600. https://doi.org/10.1080/0965254X.2017.1318946
Nusairat, N. M., Alroale, M. A., Al Qeed, M., Al-Gasawneh, J. A., Hammouri, Q., Ahmad, A., & Abdellatif, H. (2021). User-generated content-consumer buying intentions nexus: The mediating role of brand image. Academy of Strategic Management Journal, 20(4), 1–12.
Nwagwu, W. E., & Famiyesin, B. (2016). Acceptance of mobile advertising by consumers in public service institutions in Lagos, Nigeria. The Electronic Library, 34(2), 265–288. https://doi.org/10.1108/EL-09-2014-0169
Oliveira, B., & Casais, B. (2019). The importance of user-generated photos in restaurant selection. Journal of Hospitality and Tourism Technology, 10(1), 2–14. https://doi.org/10.1108/JHTT-11-2017-0130
Parguel, B., Benoît-Moreau, F., & Larceneux, F. (2011). How Sustainability Ratings Might Deter ”Greenwashing”: A Closer Look at Ethical Corporate Communication. Journal of Business Ethics, 102(1), 15–28.
Paul, J., Mittal, A., & Srivastav, G. (2016). Impact of service quality on customer satisfaction in private and public sector banks. International Journal of Bank Marketing, 34(5), 606–622. https://doi.org/10.1108/IJBM-03-2015-0030
Pavlou, P. A., & Fygenson, M. (2006). Understanding and predicting electronic commerce adoption: An extension of the theory of planned behavior. MIS Quarterly, 115–143.
Peloza, J., White, K., & Shang, J. (2013). Good and Guilt-Free: The Role of Self- Accountability in Influencing Preferences for Products with Ethical Attributes. Journal of Marketing, 77(1), 104–119. https://doi.org/10.1509/jm.11.0454
Prakash, G., Singh, P. K., Ahmad, A., & Kumar, G. (2023). Trust, convenience and environmental concern in consumer purchase intention for organic food. Spanish Journal of Marketing - ESIC, 27(3), 367–388. https://doi.org/10.1108/SJME-09-2022-0201
Promalessy, R., & Handriana, T. (2024). How does greenwashing affect green word of mouth through green skepticism? Empirical research for fast fashion Business. Cogent Business & Management, 11(1), 2389467. https://doi.org/10.1080/23311975.2024.2389467
Racherla, P., & Friske, W. (2012). Perceived ‘usefulness’ of online consumer reviews: An exploratory investigation across three services categories. Electronic Commerce Research and Applications, 11(6), 548–559.
Sakaguchi, L., Pak, N., & Potts, M. D. (2018). Tackling the issue of food waste in restaurants: Options for measurement method, reduction and behavioral change. Journal of Cleaner Production, 180, 430–436.
Shin, Y. H., Im, J., Jung, S. E., & Severt, K. (2018). The theory of planned behavior and the norm activation model approach to consumer behavior regarding organic menus. International Journal of Hospitality Management, 69, 21–29.
Spence, M. (1978). Job market signaling. In Uncertainty in economics (pp. 281–306). Elsevier.
Srisathan, W. A., Wongsaichia, S., Gebsombut, N., Naruetharadhol, P., & Ketkaew, C. (2023). The green-awakening customer attitudes towards buying green products on an online platform in Thailand: The multigroup moderation effects of age, gender, and income. Sustainability, 15(3), 2497.
Sultan, M. T., Sharmin, F., Badulescu, A., Stiubea, E., & Xue, K. (2021). Travelers’ Responsible Environmental Behavior towards Sustainable Coastal Tourism: An Empirical Investigation on Social Media User-Generated Content. Sustainability, 13(1), 1–19. https://doi.org/10.3390/su13010056
Tan, T. L. (2023). The Impact of eWOM on The Intention to Choose Green Tourist Destinations for Vietnamese Tourists. Journal of Business & Management, 1(2), Article 2. https://doi.org/10.47747/jbm.v1i2.1061
Taufique, K. M. R., Polonsky, M. J., Vocino, A., & Siwar, C. (2019). Measuring consumer understanding and perception of eco‐labelling: Item selection and scale validation. International Journal of Consumer Studies, 43(3), 298–314. https://doi.org/10.1111/ijcs.12510
Thi Tuyet, T., Thi Thu Huyen, V., & Nguyen, V. T. (2024). Effect of facial presence in user- generated photos on intention to purchase restaurant foods: An experimental study from vietnam. Cogent Business & Management, 11(1), 2368704.
https://doi.org/10.1080/23311975.2024.2368704
Traore, N. (2024). Impact of Online Reviews on Brand Reputation and Customer Purchase Behaviors in Online Retail Market. International Journal of Innovative Research in Multidisciplinary Education, 03(03). https://doi.org/10.58806/ijirme.2024.v3i3n17 Trivedi, R. H., Patel, J. D., & Acharya, N. (2018). Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing. Journal of Cleaner Production, 196, 11–22.
Vermeir, I., & Verbeke, W. (2006). Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap. Journal of Agricultural and Environmental Ethics, 19(2), 169–194. https://doi.org/10.1007/s10806-005-5485-3
Wei, S., Ang, T., & Jancenelle, V. E. (2018). Willingness to pay more for green products: The interplay of consumer characteristics and customer participation. Journal of Retailing and Consumer Services, 45, 230–238.
Wilden, R., & Gudergan, S. P. (2015). The impact of dynamic capabilities on operational marketing and technological capabilities: Investigating the role of environmental turbulence. Journal of the Academy of Marketing Science, 43(2), 181–199. https://doi.org/10.1007/s11747-014-0380-y
Wu, H., & Guan, H. (2021). The mechanism of brand reputation on consumer purchase intention in live banding. 2021 4th International Conference on Data Science and Information Technology, 342–347. https://doi.org/10.1145/3478905.3478973
Xie, K. L., Zhang, Z., & Zhang, Z. (2014). The business value of online consumer reviews and management response to hotel performance. International Journal of Hospitality Management, 43, 1–12.
Yadav, R., & Pathak, G. S. (2016). Intention to purchase organic food among young consumers: Evidences from a developing nation. Appetite, 96, 122–128.
Yan, X., Wang, J., & Chau, M. (2015). Customer revisit intention to restaurants: Evidence from online reviews. Information Systems Frontiers, 17(3), 645–657. https://doi.org/10.1007/s10796-013-9446-5