PROTECTING CONSUMER RIGHTS IN E-COMMERCE UNDER THE LAWS OF SELECTED COUNTRIES AND LESSONS FOR VIETNAM

Tóm tắt

The rapid development of e-commerce has created significant opportunities but also poses challenges in protecting consumer rights, especially in developing countries like Vietnam. Consumers often face risks such as misinformation, misrepresented products, misuse of personal data, and difficulties in resolving disputes. Countries like the United States, China, and Japan have established comprehensive legal frameworks to protect consumers by ensuring transparency, safeguarding personal data, and implementing online dispute resolution mechanisms. Vietnam has enacted several laws related to e- commerce, but there are still many shortcomings, including a lack of detailed regulations and effective enforcement. The article suggests that Vietnam should learn from international experiences to improve its legal framework, enhance the accountability of e-commerce platforms, protect personal data, and raise consumer awareness. These efforts will not only strengthen consumer trust but also promote the sustainable development of the e-commerce market amidst global integration and digital transformation